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How your friends change what you buy
Without being paid, other people promote brands to us everyday. Our friends might wear T-shirts bearing a little man riding a horse. Our...
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We do what we imagine others do, even though we know what others do is wrong
Sometimes our understanding of people is so flawed that our attempts to change what they do have the opposite effect. In Arizona, there is...
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We like things more the more we see them
Most of us are fortunate enough to be surrounded by things we like. There has to be something wrong with the man who lives with pictures...
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What is music for?
Psychologists puzzle over art in general. For some genres, they can give glib (and almost certainly wrong) defences. Maybe we like pretty...
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How bookies nudge punters into silly bets
Nudging has had a lot of good press. If benevolent powers know a little about how your mind works, they can gently push you towards what...
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Hearing With Your Eyes: The McGurk Effect
Do you realise that you hear with your eyes as well as your ears? In this video, you'll see and hear it for yourself!
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How to change people’s behaviour without them realising
From each set of five words below, make a grammatically-correct four-word sentence. For example, from the list good cat she very was you...
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Should Politicians Be Splashing Out On Surgery?
In the protracted build up to a possible May poll, leaders of the main parties are fighting to set the agenda, attempting to focus the...
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Why dousing yourself in ‘trust me’ spray could have unintended consequences
The process of turning scientific breakthroughs into business initiatives is a central part of the debate on science funding. One...
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